If you haven’t heard of the Body By Vi Challenge yet, I’m sure you will soon. Body By Vi is a subsidiary of the Visalus Science company, and it’s vision is two-fold. On one hand the company makes a promise that their meal replacement solutions can help it’s customers lose weight as proposed in the 90 Day Body By Vi Challenge.
On the other hand is the network marketing machine. Visalus set up their company using a tradition network marketing pyramid (which is a fine strategy – free advertising!). They reward their customers for selling products, and inspire them to enrol other sales associates to forge a path to riches.
I have googled hundreds of keywords, and it is tough to come across and unbiased review of the Body By Vi Challenge. So before we proceed, I think it is important to separate the two sides of Body By Vi.
Body By Vi as a weight loss solution
Let first address the nutritional aspect of the Body By Vi 90 day challenge. The Body By Vi challenge essentially recommends it’s followers drink 2 meal replacement shakes per day. In addition to the 2 shakes they also recommend eating a meal that that is high in protein, low in fat, and moderate in carbohydrates. An example of this would be fish, with broccoli, and maybe a side salad with low fat dressing.
It doesn’t take a doctor to figure out that this type of meal plan (2 shakes, and a light dinner) will dramatically reduce calorie consumption for people that were previously consuming a typical north american diet. In fact this diet structure has been written about for some time. 2 shakes and a salad is the precise prescription from Fitness Black Book’s Rusty Moore for getting ultra ripped. So the philosophy is nothing new, but it does work.
The following is taken directly from the Visalus website listing the benefits of using the Vi-Shape shake.
- The shake mix provides complete nutrition – fast
- Helps control appetite
- Provides bone-healthy calcium
- Provides heart healthy, low fat protein
- Helps promote & maintain lean muscle mass
- Supports protein digestion and nutrient absorption
- Helps support healthy energy levels while cutting calories
- Provides fiber benefits for health protection
- Includes two unique fibers for health, and for hunger control
- Supports a low glycemic lifestyle
- Supports healthy metabolism
The benefits do sound great, and are in fact truthful. Many of the participants of the 90 day challenge will credit the shakes for these phenomenal benefits. The question we should be asking is, how else can we experience these benefits? Do we really believe that only Body By Vi can bring them to us?
The obvious answer is no. There are a few different ways to experience the laundry list of benefits pimped off on the company website. For starters, increasing protein consumption can produce more than half of the positive changes listed above. Protein on it’s own is a known appetite suppressant, is low on the glycemic index, and helps build and maintain lean muscle mass. Another is to increase your consumption of vegetables, especially leafy greens.
So, if we can get most of the benefits of the Body By Vi challenge by simply increasing protein and vegetable consumption, then why do it at all?
Well according to the company website
Each protein has been specially processed to remove fat, remove lactose, and remove carbohydrates. In addition, we have processed the soy to remove the isoflavones, so there is no estrogenic affect. The “shake mix that tastes like a cake mix” is hard to beat.
Having tasted the shakes, it’s hard to deny that they are tasty. In addition, the challenge is about convenience and if making meals is something you loath then this is a good plan. Not to mention that the price of the product is comparatively low. However, having compared it’s the Vi-Shape Mix nutritional value to that of a standard protein shake, there is not much of a difference.
I will concede that the Body By Vi mixture has gone to great lengths to clean the protein, and trim the fat, but not to the extent that we should label it a magic solution.
It is easy to become overwhelmed with nutritional facts, and end up believing whatever we hear, however we can’t lose sight of the reason the Body By Vi Challenge is so effective. I like to lay it out over a long period of time. Image the changes we would experience if we only consumed 2 shakes, and a salad for 90 days straight? That is where the magic is, not in the actual mixture.
The minor differences between regular meal replacement shakes and the Body By Vi mixture should not be credited for the success of the Body By Vi Challenge. It is the will of the participants to adhere to a calorie restricting that makes this plan successful. The same success that could be achieved with traditional protein and meal replacement supplements.
Why then, is there such a push to use Body By Vi over a regular meal replacements?
Cash Money
Just let the song run to the chorus…Body By Vi doesn’t offer a Hummer, or a Rolls Royce, but they will pay for a BMW!
I have to be honest. When I first learned about this company I knew they were slick. but I didn’t know how slick. Try searching Body By Vi Scam/review/any word here. What I found was hundreds of sites with “unbiased” reviews that were selling the product. Kinda of strange for unbiased reviews to be selling the product. All that aside, let’s be clear that the people in charge of this company are exceptional marketers.
The Body By Vi Challenge is more about business, than a sound nutritional lifestyle movement. If you are doing this challenge to lose weight that is great, and it will be rewarding. I just want you to know that the goal of the company is to get you to sell. This is how they grow, this is how they make money. There is nothing wrong with this model at all. In fact it is a genius business idea, and it has been around for years.
The reason this idea is so good (from a business perspective) is that you can create real motivation here. If you sign up to be a distributor there are some pretty sweet compensation packages. They range from getting your own product for free, to having the company pay your lease payments on a BMW. To further reinforce the benefits of joining the company distributors are probably going to be in good shape. Imagine how much easier it is to sell a weight loss product when you are losing weight yourself?
The people at the top of this company are super smart, they get it. They know how to incetivize the hell out of the program, and they know how to motivate. I see the allure here, no doubt, and I totally believe people will be successful in this business.
My major concern is that people following the plan will not think long term. If you really want to make a sustained lifestyle change, a program like this might be what you need to get started, but it is not the end game.
Do you really want to drink shakes for the rest of your life? Somewhere along this journey, I hope that people will realize that food is responsible for how we look and feel. When you approach this business, please consider both of their agendas. One is the weight loss proposition (90 days of 2 shakes and one meal), and the other is the business opportunity. Know how you feel about each agenda and act accordingly.

















