[KFC's Double Down Chicken Sandwich has created some waves in Canada. We know that it can't be that nutritious, but does it deserve such a bad rap?...]
After a successful campaign in the United States, KFC’s infamous Double Down sandwich has made its way to Canada. The sale of the Double Down in the United States exploded earlier this year making it the most successful sandwich in KFC history, tallying more than 10 million dollars in sales, in the first month alone. KFC management had some reservations however, about introducing the Double Down to Canadian consumers. Company officials feared that a supposedly “health conscious” country might not devour the Double Down quite like their patrons in the USA, and that they might encounter government resistance. KFC eventually decided to go ahead and enter the Canadian market on the condition that the Double Down would only be offered for a limited time (one month), to gauge consumer response. How well did the Double Down sell in its first few weeks in Canada? Phenomenal, to say the least.
How Bad Is The Double Down?
Check out this promo for the Double Down.
[These tasty sandwiches pack up to 540 calories, comprised of 32 grams of fat and up to 1720 mg of sodium]
Health Canada’s daily recommended intake of sodium is approximately 1500 mg, which has caused Health Promotion Minister Margarett Best to comment that the government may “look to review” the sale of the Double Down sandwich; a comment which she later retracted instead stating that consumers should have the right make their own food choices. This begs the question.
What role should government have in deciding which foods are available to consumers?
To pick on the Double Down is laughable; considering it’s nutritional value is comparable to the McDonald’s Big Mac, and Burger King’s Whopper, however Health watch dogs are on the loose in most countries recently. Regulations seem to be trendy thing, and this is happening in my school as well. We have attempted to restrict the availability of unhealthy foods, as a means to produce healthier students. These measures include a requirement for our cafeteria to stock more healthy food options, but also place restrictions on total calories per snack in the vending machines. We are no longer allowed to give out candy on Halloween either! That should do the trick!
Will these measures produce healthier students in the end?
Would prohibiting the sale of KFC’s Double Down sandwich solve the obesity epidemic? I think we know the answer.
I would agree that there is a portion of the population not educated enough to make sound nutrition decisions, however that is an extremely small percentage. To blame fast food for our problem is absurd. We are born free, we have a choice, but some of us make the wrong choices…repeatedly. We can’t just ban anything we deem to be unhealthy, because anything in the right quantities could be considered unhealthy. What is the answer then?
Education Is Power
We need to make people aware, educate our families, and friends about healthy choices. Showing them what healthy people look like, and modeling how healthy people act are ways I’m trying to do my part. While I wouldn’t eat the Double Down everyday, I don’t think trying it will kill me. A balanced approach to nutrition is important, and recognizing that we can’t be perfect all the time is vital to achieving our goals. So if you want to try the Double Down, go ahead, just don’t make a habit it of it! The reason I am able to eat the double down and similar items with no remorse is because of the way I eat. I am a big supporter of Eat Stop Eat, and I know of other people who have had success with the Warrior Diet, both of which promote intermittent fasting. If your are interested in being able to eat big greasy meals without compromising your body weight goals, then I suggest you check out this article at fitness black book comparing the two popular diets.
KFC Double Down Could Be Here To Stay
In its first two weeks 350,000 Double Down sandwiches were sold in Canada, which exceeded expectations. While sales of fast food is not the best way to determine the health of a country, it appears that Canadians are just as guilty of fast food gluttony as Americans. I think it is safe to say the Double Down is here to stay, and I just might try one too! On second thought, I think I can make my own Double Down at home, hold the sodium!
UPDATE: Looks like I will have to head south to try the Double Down. Even though 1 million Double Down sandwiches were sold in Canada in one month, KFC is dropping it from the menu…. for now.
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